"I expect a bit of surprise and creativity because this competition combines the pleasant with the useful - on one hand, we will see something new and inspiring, and on the other hand, something effective that will benefit the Tyskie brand. I would like to see something unconventional, something that will change my point of view on the brand" said Tycjan Lewandowski, Brand Director of the Tyskie brand.

Creative starter for the Tyskie brand will be available for download on December 16, when the 7th edition of the PYD competition begins. In this edition, participants will create two advertising films for this brand.